People all over the world use Twitter and when it is used correctly, it can be a fantastic way to market yourself and your brand. However, many people use Twitter incorrectly and as a result have do damage to their brand. To ensure you don’t make those same mistakes, take a look at these 5 common mistakes businesses make on Twitter:
If you last posted a tweet a month ago, you are telling your followers you don’t care. People will quickly forget you, so tweet at least a couple times per day to maintain your brand’s exposure.
You want followers but you won’t do it by following anyone and everyone. You want a targeted group of followers. You won’t get this if you follow everyone. Therefore, choose people who are tweeting messages or things you’re interested in, or who have shown interest in your niche. Following 5,000 people when you only have 200 followers shows the rest of the Twitter users that you are desperate. Therefore, do everything possible to keep the ratio similar (ex: 1,000 following you and 1,000 whom you follow).
This is the most common Twitter mistake. If all you do is talk about yourself, your products or your services, people will stop paying attention to what it is you have to say and as a result they will likely unfollow you. This can be explained by using a simple example: Remember that commercial you have hated on TV in the past? Imagine that being played over and over again. You would eventually either change the channel, or stop watching TV all together.
There is nothing worse than logging on to find your home feeds full of tweets from a single person. Yes, your followers are interested in you, but they do not have to know every minute of every day in your life.
If you don’t interact with people, it shows you’re not paying attention or that you don’t care. If someone @ messages you, reply promptly. If someone re-tweets you, thank them and check out their profile. If you like it, follow them. Ask questions and answer questions. These are basics to help you get started with Twitter, especially if you’re a business.